Back when I was first learning Google AdWords and search engine marketing, I took a Google-sponsored seminar about the topic. An SEM expert gave a keynote presentation to about 30 of us. One by one, he showed us a few full page ads and almost immediately removed them from the projector. He asked us what we noticed in the ad from the few seconds it was shown. Surprisingly, the students had an amazing ability to describe what they liked or disliked about it. He went on to explain that after a search on Google, the average visitor spends just 6 seconds evaluating whether or not a particular website will deliver what they are looking for…
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