Right-Brain Marketing
Back when I was first learning Google AdWords and search engine marketing, I took a Google-sponsored seminar about the topic. An SEM expert gave a keynote presentation to about 30 of us. One by one, he showed us a few full page ads and almost immediately removed them from the projector. He asked us what we noticed in the ad from the few seconds it was shown. Surprisingly, the students had an amazing ability to describe what they liked or disliked about it. He went on to explain that after a search on Google, the average visitor spends just 6 seconds evaluating whether or not a particular website will deliver what they are looking for…
They Could Have Been the Next Apple
When HP purchased Palm for $1.2 billion, I had hope – as did many – that they would push the boundaries of webOS and grow it to scale. Of course, that didn’t happen. The decision to open source webOS is better than just killing it, I suppose. But it still doesn’t solve the two fundamental ...
What’s Your Story?
For a company, the perception of its brand is everything. Companies spend billions each year on ensuring customers see their brands in a positive light. Countless dollars are spent on advertising. Companies adopt three screen initiatives that bombard and overload consumers with ads and flood them with information. Billions more dollars are pumped into consultants ...